•Design Situation

•Advertising is a multimillion pound industry. Advertising includes logos, packaging, point of sale displays, websites and television campaigns. International companies from B to McDonalds spend millions of pounds each year on advertising. Even smaller companies spend large amounts of their budget on good advertising campaigns. 

•Design Brief

•I am going to redesign the logo for Sega. I will also design and make a piece of packaging for one of their products (sonic game box) and design and make a point of sale display for that product.

•Initial Specification

• My products will have or do the following;

• Display the product that is for sale

• Be athletically pleasing

• Primary colours

• Standout

• Simple

• Recognisable

• Product

• Hold a game

• Information and images